Commercial · Brand · Marketing Advisory

Senior counsel.
Measurable
outcomes.

RSA Consulting ME is a boutique advisory firm bringing together senior consultants across commercial strategy, brand development, and integrated marketing — delivering C-suite thinking with hands-on execution across the Middle East and global markets.

20+
Years Combined
Senior Leadership
8+
Markets Across
MENA & Global
B2B
B2G
B2C
Full Spectrum
Client Coverage
360°
From Strategy to
Execution
Scroll
Commercial Strategy Brand Architecture Fractional CMO Go-to-Market Digital Performance Investor Engagement Destination Marketing Luxury Real Estate Stakeholder Advisory CRM & MarTech Commercial Strategy Brand Architecture Fractional CMO Go-to-Market Digital Performance Investor Engagement Destination Marketing Luxury Real Estate Stakeholder Advisory CRM & MarTech
Who We Are

A collective of
senior advisors.
One unified firm.

Headquartered in Dubai · Operating across UAE, KSA, Egypt, India, UK & Beyond

RSA Consulting ME was built on a simple premise: businesses deserve access to senior expertise without the overhead of building it in-house. We are a boutique advisory firm — not an agency — composed of experienced consultants who have held C-suite and director-level roles at some of the region's most iconic organisations.

Our consultants bring deep practitioner knowledge across commercial development, brand strategy, integrated marketing, and digital transformation. We work as embedded partners, not vendors — sitting alongside your leadership team, understanding your business, and delivering outcomes that matter commercially.

From luxury real estate and hospitality to government destination initiatives and entertainment, RSA Consulting ME has led strategies across sectors where brand reputation, investor confidence, and market positioning are everything.

Commercial Advisory
Revenue strategy, business development, investor relations, and growth planning
Brand Strategy
Brand architecture, positioning, identity systems, and market differentiation
Marketing Execution
360° campaign management, digital performance, PR, and CRM programs
Digital & MarTech
Technology stack, automation, analytics, dashboards, and AI-led personalisation
What We Do

360° advisory.
Delivered by
practitioners.

Every engagement at RSA Consulting ME is led by a senior consultant with direct, hands-on experience in your sector. We don't delegate to juniors — our principals are your day-to-day points of contact, bringing boardroom-level thinking to every brief.

01
Fractional CMO & Marketing Leadership
Senior marketing leadership embedded into your organisation — with full strategic ownership, team management, and accountability for outcomes.
Annual marketing strategy & roadmap
Team building & agency governance
Board-level reporting & KPI frameworks
Budget ownership & ROI accountability
02
Commercial Strategy & Business Development
We help leadership teams define, validate, and execute commercial strategies — from market entry and revenue planning to investor attraction and partnership development.
Revenue & growth strategy
Market entry & feasibility
Investor engagement frameworks
B2B & B2G business development
03
Brand Architecture & Identity
We build brands that hold their value in competitive markets — from initial positioning and naming through visual identity, tone of voice, and multi-market rollout.
Brand positioning & architecture
Naming, identity & visual systems
Rebranding & brand refresh
Brand guidelines & asset creation
04
Integrated Marketing & Campaign Management
Full 360° campaign planning and execution — across digital, PR, events, content, and experiential — managed by senior practitioners with measurable delivery against commercial KPIs.
Omnichannel campaign strategy
Performance marketing & lead generation
PR, influencer & media relations
Events, activations & experiential
05
Digital Marketing & MarTech
Data-led digital performance marketing combined with technology stack advisory — ensuring your channels, tools, and data work together to drive growth.
SEO, SEM, META & Google Ads
CRM: Salesforce · HubSpot
Marketing automation & AI personalisation
Analytics, dashboards & attribution
06
Market Research & Competitive Intelligence
Rigorous market analysis, customer segmentation, and competitive benchmarking — giving leadership teams the intelligence to make confident, evidence-based decisions.
Competitive landscape analysis
Customer insight & segmentation
Destination & sector positioning reports
Digital audits & performance benchmarking
Sectors & Markets

We operate where
brand and
business intersect.

Luxury Real Estate
Residential · Mixed-Use · Asset Portfolios
Hospitality & Hotels
5-Star · Lifestyle · Branded Residences
Destination Management
Tourism Boards · City Branding · Attractions
Government & B2G
Mega Events · Trade & Investment · Vision Programmes
Entertainment & F&B
Lifestyle Destinations · Experiential · Live Events
Asset & Facilities Management
Mixed-Use Districts · Free Zones · Community Assets
Our Consultants

Senior practitioners.
Not account
managers.

Every RSA consultant has held a senior leadership role — VP, Director, or C-suite — at a major organisation in their sector. When you engage RSA Consulting ME, you work directly with the person who brings the expertise. No handoffs. No juniors. No diluted delivery.

R
Radwa Abdel Ghani
Lead Consultant — Marketing & Brand Strategy
20+ years leading marketing at Emaar, DMCC, Al Habtoor, and Saudi Tourism Authority. Expert in luxury real estate, destination marketing, and 360° campaign management across the MENA region and global markets.
Fractional CMO Brand Strategy Real Estate Destination Digital
S
Senior Commercial Advisor
Commercial Strategy & Business Development
Former VP-level executive with 15+ years in commercial real estate, investment advisory, and go-to-market strategy across UAE, KSA, and North Africa. Specialises in investor relations and revenue growth frameworks.
Commercial Strategy B2B & B2G Investor Advisory MENA Markets
A
Senior Brand Consultant
Brand Architecture & Creative Strategy
Award-winning brand strategist with 12+ years building identities for luxury, hospitality, and lifestyle brands. Experienced across Dubai, London, and Singapore. Former Creative Director at a top-tier regional agency.
Brand Architecture Identity Systems Luxury Creative Direction
D
Digital Performance Specialist
Digital Marketing & MarTech
10+ years managing performance marketing for real estate developers, hospitality groups, and government entities. Expert in Salesforce, HubSpot, Google Ads, META, and marketing automation at enterprise scale.
SEO / SEM / PPC HubSpot Salesforce Analytics
P
PR & Communications Lead
Corporate PR & Stakeholder Management
Former Head of Communications for a GCC government entity and two 5-star hotel groups. Expertise in corporate PR, crisis communications, media relations, and lifestyle PR across print, broadcast, and digital.
Corporate PR Crisis Comms Media Relations Lifestyle PR
+
Extended Network
Specialist Consultants On Demand
Depending on your brief, we draw from a curated network of specialist advisors — including market research analysts, event producers, government relations specialists, and sector economists — all at senior level.
Market Research Event Production Gov Relations Economics
How We Work

From brief to
breakthrough.

01 — Discovery
Understand the Business
Deep diagnostic of your brand, market position, competitive landscape, team capabilities, and commercial objectives before any strategy is formed.
02 — Strategy
Build the Blueprint
A complete commercial or marketing strategy — positioning, channel mix, budget framework, 12-month roadmap, and clearly defined success metrics.
03 — Mobilise
Align Teams & Partners
We build or optimise internal structures, select and brief external partners, and establish governance that keeps execution tight and accountable.
04 — Execute
Deliver at Every Level
Senior-led 360° execution across all channels — digital, content, PR, events, and experiential — with weekly performance management and iteration.
05 — Scale
Measure & Accelerate
Rigorous analytics, board-level reporting, and strategic reallocation to double down on what drives the most commercial value for your business.
Track Record

Outcomes our
consultants
have delivered.

The following results were delivered by RSA Consulting ME's lead consultants in prior senior roles at DMCC, Emaar, Strategic Infinity, and Saudi Tourism Authority — demonstrating the calibre of experience your organisation will access.

+1,900%
Organic YouTube reach growth through Always-On strategy and influencer-led content programmes.
Uptown Dubai · DMCC
18%
Of total inventory sold through marketing-attributable campaigns, with a 9% MQL conversion rate across performance channels.
SO/ Uptown Dubai Residences
+679%
TikTok community growth through data-led content strategy and high-performing influencer collaborations.
JLT Brand Strategy · DMCC
54,185+
Event visitors in a single year, with 95% resident satisfaction and 9,061 registered attendees across the programme.
Jumeirah Lakes Towers
+55%
Community database expansion via integrated CRM, events, and digital engagement — driving retention and lifecycle marketing.
JLT Community Growth
AED 5M
Revenue generated within two quarters of launching a boutique consultancy, spanning government to luxury retail clients.
Strategic Infinity
Get in Touch

Let's solve
something
together.

Whether you need a Fractional CMO, a strategic brand partner, or a full commercial advisory team — we move fast and we deliver. Tell us about your challenge and we'll respond within 24 hours.

Phone / WhatsApp
+971 50 752 1641
Based In
Dubai, UAE · Operating Globally
Send an Enquiry